order something pretty nice (15) Personality who are us contact info's
sometimes we look at something and say: "man, that's just awesome!"
 
we started thinking about this and asked ourselves: are the things we deem 'awesome' really always awesome? and we realized that not everything deserves that label. as a matter of fact, very few things do. a whole lot of things are just fine, or good, or pretty nice. and that's great. we love imperfections, and we love keeping things simple. our shirts are simple, too. white shirts, black prints. nothing fancy, just pretty nice.
 
pretty nice: it's the new awesome.